London, June 30 2016 – video intelligence (vi), a Zurich-based martech company, has opened its London office in Paddington and expanded its team to include Matthew Beck, Greg Carroll and Rahul Bathia.
Matt, as the new Global Head of Programmatic Supply, joins to bolster vi’s supply and data strategy, combining first and third party data into granular audience segments. He lays the groundwork to enable unprecedented targeting for agencies and advertisers. Matt’s joins vi from Byyd.
Greg, as Sales Director, holds responsibility for agency and trading desk relationships and is tasked with the set up of bespoke programmatic private marketplaces in the UK and continental Europe to make vi’s predictive marketing platform accessible to a broader range of advertisers. Greg joins from StickyADS.
Rahul is vi’s new Programmatic Manager. He strengthens the growth of vi’s European and US programmatic business and is responsible for account management and operation systems. Before vi, Rahul worked at SpotX.
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