Berlin based IT company Kyto, founded in 2013, secured a seven digit investment. Besides the participation of new investor Müller Medien and significant financial support via the Pro FIT program of Investitionsbank Berlin (IBB), existing investors Projects A Ventures, Creathor Ventures and Bauer Venture Partners contributed to the new investment. Kyto is an international software as a service (SaaS) company supporting industrial companies by digitalizing their marketing activities. This includes the generation of leads via an innovative aggregation of existing B2B platforms and integrated marketing automation functions.
Berlin, October 8, 2015 – Dr. Martin Mittermeier, co-founder and CEO of Kyto, states: “We are pleased that we have won such a renowned and trusted partner as Müller Medien for the further scaling of our company. Due to their comprehensive business activities within our B2B target group we are confident that both sides will benefit from attractive cooperations. We are going to use the extra resources to expand our national and international sales activities and to strengthen our position as an innovative IT partner for B2B companies of all sizes.”
Kyto’s SaaS application enables industrial companies to efficiently use the high reach of B2B platforms such as Alibaba, DirectIndustry, and many more. Data management and synchronization, lead management, comprehensive statistics, and a centralized service solve the problem of the fragmentation of these platforms. Marketing executives are thus able to generate more inbound leads online for their international sales teams.
Müller Medien complements the former group of well-known investors including Project A Ventures, Creathor Venture and Bauer Venture Partners who continued to contribute to the funding.
In the center of the project funded by IBB lies the research and development of innovative concepts in the fields of online lead generation and marketing automation. Co-founder and CEO Paul Wulff explains: “We are glad that we convinced the IBB of the vast potential of our technical development plan. We will use the funding to improve the data analysis and machine learning framework and will furthermore transfer our lead prediction and behavioral targeting concepts into series production. Our ultimate goal is to present our clients with a complete portfolio of modern online lead generation, on B2B platforms as well as on their own website.
The application needs to be easy to use and quickly integrable.“ During the research and application process for funding Kyto was advised by förderbar GmbH.